BE AGGRESSIVE: YOUR PRESENCE MATTERS

Social media is arguably the most important technology for creatives to utilize in 2025. When you use it with intention, it doesn’t just build a timeline- it’s a lifeline. Utilize it, or fail to utilize it- this will determine your success.

As a creative, you’re responsible for managing a brand. Do this well, and you’ll be visible in the largest public square humanity has ever built. Do it poorly, and you’ll never be heard from again.

But, what’s the difference? How do you succeed?

1: Curate the feed your audience wants to see. Engage with content similar to yours. Their audience is your audience. Be ruthless.

2: Balance. If you’re not using AI to generate content and ideas, you’re behind the pack. If you’re blindly posting AI content without editing or humanizing it, you’re turning people off. People crave authentic content.

3: Engage. Start conversations with other creatives. Network. Learn from each other. Lighting the candle of another does not dim your own fire. Send that text, be a real person, and grow.

THE SIX DEGREES OF SEPERATION:

Milgram told us that we’re no more than 6 degrees of seperation from any living human being. For the average person, this is true. For someone with an aggressive presence, this is a 50% over-estimate.

You’re now inherently valuable. You can message anyone, and there’s a good chance they’ll respond. It’s like LinkedIn on crack.

What people pay AMEX concierge thousands a year to do, you can make happen at the click of a button, from your own hard work.